Love the idea President's Choice used on these tea packages. They've branded each type of tea by feelings rather than just by flavours. It worked on me, I grabbed a couple flavours I wouldn't normally choose just because they were called "feeling calm" and "feeling soothed" and those were the feelings I was striving for. This was the only picture I could only find, if I find anymore I'll put them up. It's definitely a good approach, considering the fact that many people go shopping to enhance their mood and often buy products that will help them do so.
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